Samantha Goldberg aka “Sassi Sammi” is a noted and highly sought after celebrity wedding and event planner in the New York, Chicago and LA Metro markets. She’s known nationwide for her “Innate” yet “Mystical” design skillset and for being the “Fabulously” famous party planner to the stars” as seen on the Style Network’s “Whose Wedding Is It Anyway” and various other networks.
Samantha has operated Samantha Goldberg & Co- Gold Events LLC for over 2 decades. She launched her now highly successful business in Chicago dedicating 90% of her skillset on “mastering the art of “tangible/intangible” event design, education and more. Somehow the “creative juices” became most visible when using her professional beauty background with designing of events, implementing “magic” for one’s special event be-it wedding, milestone or celebration.The sassi yet savvy planner, definitely wears the tiara as one of the top 10 Celebrity Party Planners in the US. She’s considered the maven lifestyle expert for events, fashion trends and more.
While recognized for her expertise in fantasy weddings and events, Sam still has the ability to work within any budget regardless of the event delivering spectacular results whether given 3 days notice or 3 years of planning. Her noted grace-under-pressure is a testament to her quick-witted thinking and problem-solving abilities; not to mention the most important element in event planning. This along with the success of her business is what really grabbed the attention from television networks, branding and more. It has become the “highlight” of her now, mini empire, Samantha Goldberg Inc.
She is considered one of the few premier party planners with a broad spectrum of talents outside her design skillset. She has partnered with some of the largest chains and fortune 100-500 companies as their celebrity lifestyle expert and Brand Ambassador. Her zestful persona is highly addictive which creates the need to use what she is promoting for the brand causing the outcome to be a desired partnership long term.
Samantha oversees and directs a diverse staff of 10+ Top New York and New Jersey certified wedding planners that coordinate weddings, corporate parties, new product launches ,seminars and events all over the United States along with several key destination locales (Aruba, Mexico, Bahamas, Italy, Belize, Costa Rica, Dominican Republic, Hawaii and etc.
Goldberg herself in 2011, after proper training, has expanded her ex skillset & services w/ the addition of her own floral designer team that services the New York metro market and nationwide. This allows Goldberg to add another “notch” to her resume’ of services.
Samantha is currently in her 10th season with The Style Network's hit series "Whose Wedding Is It Anyway?" airing in over 180+ countries. She was also tapped to do their pilot called "Whose Destination Wedding Is It Anyway" shortly renamed "Married Away," and currently being aired since 2007. She was also known as the host of a one-time season the CW’s Hitched or Ditched in NYC, amongst her appearances with celebrities on Kathy Griffins, “My Life on The D List”, working with Cake Boss aka Buddy Valestro before the “Boss” and many others.
She has won over the hearts of her viewers with her “plain-talking” ability, yet sensitive nature. This has allowed her to carry her fans with her as she is currently taping her own show for a 2013 launch. Her own show is a 2nd to a few projects in works with major networks also due to air in 2013.
Mainstream media took notice of her extensive nature and asked Samantha to share her expertise on how to reach the market of clients as a wedding planner to the stars and the party planner or event designer for any event.
She is regularly featured as an expert analyst and trend setter on various national news programs such as Good Morning America, CNBC's "On the Money, WPIX, Fox and Friends, Today Show, GMA Now, WGN, WLS, CW, CBS, NBC5, FOX Chgo, B-96 Radio, Good Morning NY, NJ12 (WWOR’s 18 Affiliates) Entertainment Tonight, "Geraldo at Large," Comcast News, ABC News, NBC News, EBRU TV, Satellite TV, Good News NY Radio, Better Homes & Gardens TV, amongst many others listed on http://samanthagoldberg.com/Press-a-Holic.html .
In 2005, Sam was noted for starting America’s First Wedding Nonprofit organizations on the east coast offering donated wedding services from ones local community or Dream Team for couples who need this due to reasons such as life altering changes which would require planning on a more immediate basis. She is both the Founder & President of the org.
Dream most currently has the support of thousands of vendors in over 15 states. With one call the respected community is ready and willing to help those who have lost various aspects of the planning which with community assistance, attempt to bring the “wedding wishes” back to life not needing funds yet seek only the skillset to support the noble cause.
In the fall of 2009, Goldberg was asked by Party City to be their partner in bringing new ideas and elements into the world of celebrations, Hilton Hotels WW as their Celebrity Spokesperson-expert for weddings, events and author for their website “Guestiquette” (http://www1.hilton.com/ts/en_US/landing/Guestiquette.html),Bloomingdale's as a 'celebrity headliner' for their Bridal Registry Departments in the US. She travels to various stores speaking to brides about the newest trends in weddings and offering some strategic coping skills for managing all of the “Tricky” details listed on the Hilton’s web-site for more information.
In the last quarter of 2011 Samantha entered into a partnership with United Way and its “Night of Miracles Galas” with her first event occurring on May 3rd 2012 at the Pleasantdale Chateau (www.pleasantdalechateau.com) located in West Orange NJ. This is one of 3 major additions to her brand for 2012. Sam’s on the seat of her pants waiting to reveal another yet fabulous partnership for 2013!
Samantha’s addictive character and colorful personality allows her clients to stay at ease. She leaves her viewers or clients with “a feel” as though you are with her every step of the way”. If you want a soiree you won’t forget, this high energy “Sassi” event planner is your gal!
Sam has been nominated, rated, noted and awarded as Top New Jersey Event Designer by NJ Biz (2009-current), Best of Knot, and Wedding-Wire rated as one of their Top New York Metro Wedding Planners since 2008. She has recently been nominated and was finalist for BizBash Readers Choice Social Event Planner NYC & Consultant of the Year 2011 and currently a finalist nominated by her peers nationally, for both the NYC and Chicago markets as “BizBash Readers Choice Best Reality Show Wedding Planner Star” for 2012. She was awarded “Readers Choice Reality Wedding Planner of the Year 2012 in the Midwest Chgo market,
Even with a full plate, she’s wearing the crown as a “Mompreneuer” as a mother to daughter Sydney and wife to husband Andrew.
‘Without the ongoing support of my peers and fans, I would have nothing to share regarding new trends and ways to make someone’s special day come true. I wholeheartedly thank each and every one of you for allowing me to learn and grow, “as Renee’ Strauss of Beverly Hills Bridal featured on TLC, would say “The Best Has Yet To Come”.
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